Business Value SeriesThe 209 Gaz
The 209 GazA simple accountability question
Business Value Series · Follow the Money

The Shirts Are Selling. Great. How Does That Help the Businesses?

If merchandise is pitched as supporting local business, there should be a clear line from the revenue to the mission.

Published September 21, 2026 · Opinion · A simple accountability question

The Shirts Are Selling. Great. How Does That Help the Businesses?

Community organizations often sell shirts, hats, bags, souvenirs and other merchandise.

There is nothing inherently wrong with that.

But if the merchandise is being presented as something that supports local marketing, business development or community promotion, there should be a clear connection between the revenue and the claimed mission.

Ask:

  • Where does the money go?
  • What does it fund?
  • What business services were created with it?
  • How many businesses benefited?
  • What measurable promotion resulted?
  • Is there a report?

The point is not to assume wrongdoing.

The point is to understand the product.

If merchandise funds operations, say that.

If it funds advertising, show the advertising.

If it funds business-development tools, show the tools.

Clear accounting protects both the organization and the businesses supporting it.