Modesto's fall entertainment calendar is getting a recognizable name: Art Garfunkel is scheduled to perform at the Gallo Center for the Arts.
Art Garfunkel performs Wednesday, Sept. 23 at 7:30 p.m. in the Mary Stuart Rogers Theater at the Gallo Center for the Arts. Tickets and details are at galloarts.org.
Big-name bookings matter beyond ticket sales. They pull visitors into downtown, create restaurant traffic before and after shows, and give nearby businesses an easy opportunity to build promotions around an audience that is already coming into the district.
If you run a downtown business, major theater nights are worth watching just as closely as holidays. The crowd is already scheduled. The question is whether nearby businesses give them a reason to stay.