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Business Value Series · Vendor Checklist

Before You Pay Another Vendor Fee, Ask These 20 Questions

A fast-read checklist of 20 questions every vendor should be able to answer about what their fee actually buys.

Published September 21, 2026 · Opinion · Fast-read checklist

Before You Pay Another Vendor Fee, Ask These 20 Questions

  1. Do I get my own vendor login?
  2. Can I manage my own business profile?
  3. Can I upload products or services?
  4. Can customers see what I sell before the event?
  5. Can I post specials or coupons?
  6. Can I update my hours, pricing and photos?
  7. Do I get a trackable link or QR code?
  8. Can I see page views?
  9. Can I see clicks?
  10. Can I see calls or direction requests?
  11. Can I see QR scans?
  12. Can I see where visitors came from?
  13. Can I see activity before, during and after the event?
  14. Do I receive a report afterward?
  15. Can I export my leads?
  16. Does my listing stay online after the event?
  17. Can customers search for me by category?
  18. Can the system recommend my business to people nearby?
  19. Can my offer be tied to nearby events or attractions?
  20. Can I tell whether I reached new customers or the same audience again?
If nobody can answer these questions, the word “marketing” may be doing a lot of work.
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