Built as a real business
The dragon had products behind it.
The Mayhem name came from a collaborator’s last name. The dragon was commissioned by Jade from his sister, an anime artist in Seattle.
The line ran for several years during the CBD market expansion. It included product concepts, charcoal positioning, packaging layouts, apparel, e-commerce, and the operational work necessary to put the goods in front of customers. When the boom contracted, the line ended; the build history remains.
A separate earlier client design was later reused inside another operating company, another example of work moving from concept and design into a product sold in the market.
