Words + brand + shell.

Free lab

The lab's on the house too.

This is the worksheet that goes with lesson L-01 — fill it in, it saves on your device as you type, print it or email it in. If this block taught you something, the rest of the course is the seat: October calendar — 209.672.0033.

Your name + business you're building for e.g. "Jade — Corner Cafe, Oakdale" 1. In your own words: what is a prompt? One line. The work-order definition, not the textbook one. 2. In your own words: what is context? What can the model see — and what can it never see? 3. Drift vs. hallucination — what's the difference, and why isn't the AI kind the human kind? This is the one that matters. No notes. 4. Your three marks. List what you made: Brand logo / stylized logo / icon — one line each, what each shows. 5. Your colors — the hex codes, written down. Primary / secondary / accent. If it's not written down it isn't a brand. 6. The site brief — industry, location + hours, what people like about it, and the deal that belongs on the front page. 7. The navigation check. Every link on your shell — did any strand you? Where? "None" is a real answer. So is a list. 8. Copyright vs. copywriting — and who owns what the machine drew. In your own words. Hint: one of them writes the ads. The other one decides who owns the work. 9. Competitor research — what did GPT tell you about how your shell compares? What did you change because of it?

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